Skip to content
AI Ekip Agentic Marketing

E-commerce skincare brand

Budget decisions based on real Shopify revenue

A direct-to-consumer skincare brand stops trusting each platform's own numbers and starts moving budget by actual Shopify revenue, with pacing alerts that end month-end overspend.

Illustrative example: based on demo data; client names are fictional. AI Ekip Agentic Marketing is a new service. This page shows the kind of work we do and the kind of result we aim for. It is not a real client and the numbers are not guaranteed.

Results

First 4 months, illustrative numbers from demo data.

Blended ROAS (Shopify revenue ÷ ad spend)

2.6+24%

Before: 2.1

Revenue from new customers

+18%+18%

Before: baseline

Monthly spend vs plan

within 3%on plan

Before: up to 15% over

The challenge

Meta, Google and TikTok each claimed credit for the same sales. Added together, the platforms reported far more revenue than Shopify actually took.

Budgets were checked by hand once a week, so some months overspent by the 20th and others left money unspent.

What we did

  1. 1Connected Shopify so every report compares ad spend with real orders and revenue, not platform-reported conversions.
  2. 2Set monthly budgets per channel with pacing forecasts and alerts when a channel is on track to overspend.
  3. 3Moved budget each week toward the campaigns with the best Shopify-measured return. Every change went through approval and is in the audit log.
  4. 4Added rules that flag a cost-per-purchase spike for two days in a row and propose a budget cut for a human to approve.
  5. 5Started a steady TikTok creative test to find new customers beyond Meta.

Platform features used

  • Shopify revenue in every report
  • Budget pacing & alerts
  • Rules with approval
  • Audit log
All success stories
Illustrative example

Local dental clinic

More booked consultations from the same budget

A two-location dental clinic gets every ad and website lead into one inbox, answered in minutes by the AI Sales Agent, with booked patients reported back to Google and Meta.

−28%

cost per lead

Illustrative example

Family and estate law firm

Fewer junk inquiries, more signed clients

A law firm connects HubSpot so signed clients flow back to Google Ads, and the partners finally see which searches turn into paying cases.

−22%

cost per signed client

Illustrative example

Education and training

Info-session sign-ups that actually show up

A coding school stops losing info-session sign-ups to silence: every registrant hears from the AI Sales Agent, gets reminders, and enrolments are reported back to the ad platforms.

+24%

applications

Want results like these on your accounts?

Book a free ad audit. We'll review your campaigns, tracking and lead follow-up and tell you honestly what we think is possible.

No cost, no obligation. We review your accounts and send you what we would change.